Guides
The calculations nobody does for you.
Each guide answers one precise question, with figures, without selling.
Cost per kilometre: the method, figure by figure
How a private-hire driver works out their cost per kilometre: which charges to count, the formula, and the mistake that throws everything off.
3 questions · Updated on August 13, 2026
Why €0.60/km is not your acceptance threshold
Cost per kilometre and target selling price are two different figures. Confusing them is the costliest mistake in the trade.
3 questions · Updated on August 13, 2026
When to decline an Uber ride: four rules, in order
The order of the rules is the rule. How to decide in under two seconds whether a ride covers your cost per kilometre.
3 questions · Updated on August 13, 2026
Dead time and the approach: the cost nobody counts
Kilometres without a passenger cost as much as the others and bring in nothing. How to fold them into your cost per kilometre.
3 questions · Updated on August 13, 2026
Short ride, high per kilometre: the trap of the ratio alone
An excellent price per kilometre can hide a bad ride. Why the ratio alone is never enough to decide.
3 questions · Updated on August 13, 2026
Why BeSmartDriver does not exist on iPhone
The answer is technical, not commercial: a bubble floating over another application is impossible on iOS.
3 questions · Updated on August 13, 2026